Various studies have shown us that on average people are far more likely to purchase a greater degree of products at eye level rather than at a higher level, or waist level, or ankle level.Ī common phrase in the retail industry is “eye level is buy level.” Products at eye level are literally more likely to catch your eye, providing such products with more visibility than products at waist level or ankle level. In a supermarket, how often do you need to bend down to your ankle or waist level to get a product you want? You might be surprised to find out that it doesn’t happen often, especially in large departmental stores. Planograms are directly related to the success of a store, and it is little wonder that companies pay hundreds of dollars to ensure that their products are shelved appropriately in retail spaces.Įye level facing products typically sell better The success of planogramming depends upon getting the details right and influencing the would be buyer in a very subtle manner to make him or her spend that extra $50. The factors that influence planogramming include the size of the shelf, the width of the aisle, the height of the store, the quality of lighting, and various other factors that the layman would find trivial. Planogramming has a number of different attributes, but the primary motive is to magnify sales and influence customer buying choices. The definition of a planogram is a “model or a diagram that indicates the placement of retail products on shelves to maximize their sales.” Every time you go into a convenience store, you are basically looking at a planogram. The planogram of a product is key to everything. Based on how successful a product is, can be, or is promoted, a convenience store manager will decide the location of placement.\ The way products are shelved, their shelf facings, affects consumer purchasing behavior.
Product placement becomes even more significant when the customer has to reach out for the product. There are numerous different factors that go into deciding product placement such as the age of customers, the location of lighting, the behavioral patterns of customers, companies promoting their products, the type of bestsellers, the size of the store, and other relevant factors. The location of a product in a store can be the difference between selling 5 units and selling a 1000 units. Product placement has the power to influence the buying choices of customers and there is clear scientific evidence behind this mechanism. Product placement is uber critical to the successful of any retail industry, especially the fast moving consumer goods (FMCGs) industry. How Important Is Product Placement In C Stores?
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